2017 WORLD POLICE & FIRE GAMES
STAGING A GLOBAL EVENT IN LOS ANGELES ON SHORT NOTICE
On August 7, 2017, inside historic and huge Los Angeles Memorial Coliseum, more than 8,000 athletes – each an active or retired police officer or firefighter – representing more than 70 countries gathered for the dramatic Opening Ceremonies of the 2017 World Police & Fire Games in Los Angeles, or #LA17WPFG. Ten days of serious competition in more than 65 different sports and challenges across more than 30 venues, with in excess of 50,000 spectators taking in the action, making it one of the biggest multi-sport events in the world.
Less than a year before Opening Ceremonies, the WPFG was all set to be held in Montréal. Suddenly, the games were shifted to L.A. Working within an extremely compressed timeline, WeSellEvents interviewed and hired qualified staff, developed and executed a comprehensive corporate outreach plan, and negotiated deals to secure all necessary materials.
We Sell Events oversaw all logistics needed to stage #LA17WPFG. We also contributed to the design and development of the Games' logo, and implemented a coordinated marketing strategy. In addition, WSE worked with the Community Relations Division of the Los Angeles Police Department to set up the Games' Athletes Villages, accommodating thousands of international athletes and their delegations for 11 days in an exclusive area in downtown L.A., right next to the Staples Center. WSE also brought in a local Ford dealership, Galpin Motors, as the exclusive naming partner of the Athletes Village.
Among the household-name corporate sponsors we secured for the Games were Motorola, Snapchat, AT&T, Met Life, Anthem, McKesson, the Ford Motor Company and several others. In addition, WSE worked closely with local authorities to secure the best venues to play the Games, including famous landmarks like Hermosa Beach, the L.A. Convention Center and Camp Pendleton.