2018 WORKHOUSE BREWFEST
GETTING THE PARTY STARTED
The third edition of the annual Workhouse Brewfest turned out to be even more spectacular than the inaugural event in 2016. The Brewfest featured over a dozen live bands bringing the house down, plus a wide array of local craft beers flowing freely. A plethora of delicious food-truck offerings completed the event at the newly renovated Workhouse Arts Center, a venue that’s growing rapidly in its event-hosting capacity.
In 2018 just like in 2017, We Sell Events was a significant player in putting on the Brewfest event. We handled the design, ordering and placement of signage, and supported overall logistical operations. We signed up local companies for sponsorship packages, bringing crucial dollars to the event. We connected the Workhouse Brewfest management directly with more local breweries, broadening the beer choices at Brewfest and enhancing the experience of the guests. We even built and populated a database of local breweries and partner organizations, cultivating relationships which can benefit the Workhouse Arts Center as Brewfest grows bigger in the future.
Widely promoting the Brewfest to an interested public, plus engaging with corporate partners to raise their visibility through Brewfest sponsorship, laid the groundwork for We Sell Events to assist the Workhouse with many other events the venue plans to host.