BALTIMORE BASKETBALL CLASSIC
WASHINGTON WIZARDS VS NEW ORLEANS PELICANS
Professional basketball returned to Baltimore with the New Orleans Pelicans facing off against the Washington Wizards. This was broadcasted on Comcast SportsNet for the Opening Game of the 2014 NBA Exhibition Season. Creating an exciting atmosphere for fans of the NBA in Baltimore, who do not regularly get the opportunity to see professional action in person.
Building on the previous year's success, we activated corporate partners & created new group areas that generated additional revenue & attracted even more fans to the game. With the success of the logo & merchandise from the year before, we were able to create multiple versions & colors to maximize the merchandising revenue. The Royal Farms Arena also added party suites that we were able to sell as an exclusive viewing location to see basketball return to Baltimore!