BALTIMORE HOCKEY CLASSIC
WASHINGTON CAPITALS VS BOSTON BRUINS
The return of a Classic! Building from the success of the sold out Inaugural Baltimore Hockey Classic, professional hockey returns to Baltimore with the Stanley Cup runner-up, Boston Bruins. Serving as the first time the puck hit the NHL ice during the year, this created quite a buzz in Baltimore for professional hockey for back-to-back sell outs!
As with the Inaugural Baltimore Hockey Classic, we were retained to provide quality experiences for the Classic's corporate partners and sponsors. Merchandise proved again to be a hit, as it sold out before the game even started. We created a pre-order campaign that allowed us to not only promote the event from a ticketing standpoint but allowed us to get feedback on future experiences and designs they would like to see. With this feedback, we created an all-you-can-eat "Crab Zone" for patrons to enjoy their hockey Baltimore-style!