BALTIMORE HOCKEY CLASSIC
WASHINGTON CAPITALS VS NASHVILLE PREDATORS
The Inaugural Baltimore Hockey Classic put professional hockey back in the heart of Charm City, Maryland! The Washington Capitals matched up against the Nashville Predators in 2011 to a sold out Royal Farms Arena crowd. Sponsors and fans alike took advantage and came to watch the Baltimore exhibition hockey game, which was also broadcasted on Comcast SportsNet.
With any new event series, we wore many hats while establishing these Baltimore events; from the logistics & organization to designing the logo concepts and ultimately choosing the final designs that would be reproduced across many platforms. We also established a revenue base by prospecting & securing local and recognized partnerships to build the corporate database. Merchandising proved to be a big hit as we activated Under Armour branded items & facilitated the design, order and sale of all merchandise. Our team planned & executed this event while the Monumental Sports & Washington Capitals staff could focus on the upcoming season.