With any new event series, we wore many hats while establishing these Baltimore events; from the logistics & organization to designing the logo concepts and ultimately choosing the final designs that would be reproduced across many platforms. We also established a revenue base by prospecting &  securing local and recognized partnerships to build the corporate database. Merchandising proved to be a big hit as we activated Under Armour branded items & facilitated the design, order and sale of all merchandise. Our team planned & executed this event while the Monumental Sports & Washington Capitals staff could focus on the upcoming season.