2021 FIRST RESPONDERS RELAY
GIVING BACK TO OUR FIRST RESPONDERS
The First Responders Relay is a running relay competition comprised of first responder personnel from throughout the United States and the World. The event is hosted by the California Police Athletic Federation (CPAF), a 501(c)(3) non-profit. The First Responder Relay is a 9 person 48-mile relay with stages ranging from 4.0 miles to 7.7 miles. The race is only open to Law Enforcement Agencies, Fire Department Agencies along with Fire/Paramedics and retired personnel.
CAMPAIGN OVERVIEW
We Sell Events was able to bring high profile sponsors to the table to support the First Responders Relay. In-kind deals were also made to assist in reducing the overall operating cost of the event. Unique deals for each sponsor were key to making this event as beneficial for all as possible. Social media shout outs were made for sponsors as well which provided brand awareness to the event attendees.