Eleven months before Opening Ceremonies, the WPFG was set to be held in Montréal, Canada. When the site was shifted to LA, WeSellEvents had a compressed timeline in which to identify and hire staff, develop a corporate outreach plan, and secure necessary in-kind items. WeSellEvents engaged with numerous household name brands for sponsorships including; Motorola, Snapchat, AT&T, Met Life, Anthem, Easton, McKesson, the Ford Motor Company, and many more. In working with local authorities, WeSellEvents secured the infrastructure needed to stage the Games at landmark venues like Hermosa Beach, the LA Convention Center, and Camp Pendleton.

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In addition, WeSellEvents brokered partnerships with professional organizations for the top two competitions, CrossFit and boxing for LA17 WPFG. For CrossFit, we worked for over three years with CrossFit HQ and their First Responder Division to not only get their endorsement, but enlist their team to put on our competition in addition to the “Elite First Responder” Division finals for their annual competition. For boxing, through relationships with the LAPD Boxing Team, WeSellEvents partnered with Golden Boy Promotions and Oscar De La Hoya for this key event. Working with Golden Boy Promotions on all aspects of the event, boxing became the highlight of LA17 WPFG!