NFL PLAYERS ASSOCIATION
"LET US PLAY" CAMPAIGN
The NFL Players Association created a campaign in 2010 & 2011 titled, "Let Us Play" around the labor negotiations & lock out of the NFL season. Featuring several demographics and cities, it shows how many were impacted by the impending lock out of the 2011 NFL season. Ultimately, the ad was banned from being played during any official NFL programming.
In coordination with Portzel Productions, we participated in the campaign by providing video & story boards to be included. Our cut & client was included in the final version to be distributed internationally with millions of views.