SUBARU & STOHLMAN AUTOMOTIVE
"SHARE THE LOVE" CAMPAIGN
Every year Subaru launches their "Share the Love" campaign allowing local dealerships to engage with foundations that needs support in accordance with their vision. Subaru creates a Love Promise that is a promise to do right the the community they are located in by offering this program for non-profits, health, community, animal & enviornment organziations. Over the past 20 years this campaign has contributed over $50 million to causes & over 28,000 volunteer hours.
We met with the Stohlman Subaru marketing staff to evaluate local foundations & what would be best for their local vision & goals. Ultimately, we decided to activate & promote with Morven Park & FOHA, Friends of Homeless Animals. Meeting with both non-profits, we analyzed the best way to integrate these brands for the benefit of all.