U16 NATIONAL CHAMPIONSHIPS
In 2014, the USA Hockey U16 National Championships came to Reston & Ashburn, Virginia from April 2nd to 6th. This event featured 38 teams, bringing along over 1,800 people into town for the youth championship. This created a fun environment with families and players alike getting the opportunity to play & visit outside the Nation's Capital.
Partnering with local PR firm, Brotman, Winter, Fried, we were able to secure the corporate partnerships as well as activate brands at the venues. With many of the teams from out of town, we created coupon books to drive traffic to those local partners & restaurants participating with the event. In order to reduce expenses, we leveraged relationships to provide quality equipment & printing.