WPFG TORCH RELAY
A RACE FROM FAIRFAX TO MONTREAL
This event highlighted the conclusion of one great and signaled the start of the next. Ten cyclists along with dozens of "#Torch Team" supporters took on the challenge of traditionally passing off the WPFG torch from Reston, Virginia to Montréal, Québec. This event was socially-engaging across several social media platforms, emphasizing the combined athleticism and the true spirit of the Games throughout the cyclists’ journey. The online presence promoted positive interaction and accessibility to the athletes among the local communities, global fans and the first responder community.
People from all over the world were able to watch the #Torch Team as they trekked hundreds of miles north to Montréal. This extensive social promotion allowed everyone to offer support though Facebook and other social media networks and keep the spirit of the Games alive throughout the Torch Relay and the opening ceremony for Montreal WPFG 2017. We were able to provide support through donated products, reduction in hotel room costs & a unified social media campaign around this historic trip.